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Roku (ROKU)

(Delayed Data from NSDQ)

$106.13 USD

106.13
15,541,620

+6.10 (6.10%)

Updated Oct 31, 2025 04:00 PM ET

After-Market: $108.48 +2.35 (2.21%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.93%
2Buy18.16%
3Hold10.10%
4Sell5.63%
5Strong Sell2.84%
S&P50011.45%

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1-Strong Buy of 5 1        

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (78 out of 243)

Industry: Broadcast Radio and Television

Zacks News

Zacks Equity Research

Roku Q3 Earnings Beat Estimates, Device Weakness Weighs on Stock

ROKU's Q3 earnings and revenues beat estimates, but persistent device weakness weighs on the stock despite platform growth momentum.

Zacks Equity Research

Here's What Key Metrics Tell Us About Roku (ROKU) Q3 Earnings

The headline numbers for Roku (ROKU) give insight into how the company performed in the quarter ended September 2025, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Zacks Equity Research

Roku (ROKU) Q3 Earnings and Revenues Surpass Estimates

Roku (ROKU) delivered earnings and revenue surprises of +128.57% and +0.45%, respectively, for the quarter ended September 2025. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Should Roku Stock Be in Your Portfolio Before the Q3 Earnings Release?

ROKU's third-quarter 2025 performance is likely to have been driven by strong ad growth, Amazon DSP integration and solid Roku Channel engagement.

Zacks Equity Research

Unlocking Q3 Potential of Roku (ROKU): Exploring Wall Street Estimates for Key Metrics

Looking beyond Wall Street's top-and-bottom-line estimate forecasts for Roku (ROKU), delve into some of its key metrics to gain a deeper insight into the company's potential performance for the quarter ended September 2025.

Zacks Equity Research

Why Roku (ROKU) Outpaced the Stock Market Today

In the closing of the recent trading day, Roku (ROKU) stood at $98.28, denoting a +2.34% move from the preceding trading day.

Zacks Equity Research

FOX vs. ROKU: Which Stock Should Value Investors Buy Now?

FOX vs. ROKU: Which Stock Is the Better Value Option?

Zacks Equity Research

Why Roku (ROKU) Dipped More Than Broader Market Today

Roku (ROKU) closed at $96.03 in the latest trading session, marking a -1.5% move from the prior day.

Zacks Equity Research

Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock

Roku (ROKU) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Zacks Equity Research

Roku (ROKU) Sees a More Significant Dip Than Broader Market: Some Facts to Know

Roku (ROKU) closed at $95.33 in the latest trading session, marking a -3.3% move from the prior day.

Zacks Equity Research

Zacks.com featured highlights include NIO, Roku and Groupon

NIO, Roku, and Groupon stand out for strong earnings acceleration this October, signaling potential momentum ahead.

Tirthankar Chakraborty headshot

Best Earnings Acceleration Stocks in October: NIO, ROKU + One More

NIO, ROKU and GRPN stand out as the top picks showing strong earnings acceleration that could precede major stock moves.

Zacks Equity Research

Roku (ROKU) Stock Dips While Market Gains: Key Facts

Roku (ROKU) concluded the recent trading session at $99.93, signifying a -1.87% move from its prior day's close.

Zacks Equity Research

Roku (ROKU) Falls More Steeply Than Broader Market: What Investors Need to Know

The latest trading day saw Roku (ROKU) settling at $101.83, representing a -2.87% change from its previous close.

Zacks Equity Research

FOX or ROKU: Which Is the Better Value Stock Right Now?

FOX vs. ROKU: Which Stock Is the Better Value Option?

Zacks Equity Research

Wall Street Analysts Look Bullish on Roku (ROKU): Should You Buy?

Based on the average brokerage recommendation (ABR), Roku (ROKU) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?

Zacks Equity Research

Is Trending Stock Roku, Inc. (ROKU) a Buy Now?

Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Zacks Equity Research

Roku (ROKU) is a Top-Ranked Momentum Stock: Should You Buy?

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Zacks Equity Research

Roku (ROKU) Outperforms Broader Market: What You Need to Know

In the most recent trading session, Roku (ROKU) closed at $99.6, indicating a +1.62% shift from the previous trading day.

Kashvi Chandgothia headshot

Can ROKU's Advertising Innovations Fuel Sustained Platform Momentum?

Roku's ad innovations, from self-service tools to DSP tieups, aim to power lasting platform momentum.

Zacks Equity Research

Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Zacks Equity Research

Roku (ROKU) Beats Stock Market Upswing: What Investors Need to Know

Roku (ROKU) reached $101.78 at the closing of the latest trading day, reflecting a +2.64% change compared to its last close.

Moumita C. Chattopadhyay headshot

Must-Watch Streaming Stocks Poised to Gain From Content Boom

TME, Disney and Roku are powering the global streaming surge with subscriber growth, ad momentum and fresh content strategies.

Zacks Equity Research

Is It Worth Investing in Roku (ROKU) Based on Wall Street's Bullish Views?

Based on the average brokerage recommendation (ABR), Roku (ROKU) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?

Kashvi Chandgothia headshot

ROKU Appreciates 26.3% YTD: Three Key Reasons to Hold the Stock Now

Roku shares are up 26.3% year to date as platform revenues, streaming hours and ad tools show continued growth.